Five
Key Benefits That Comparison Shopping
Sites Offer Consumers
Each year more people
forsake the malls and boutique shops that
litter their cities to find what they
need online. Rather than spending hours
driving from store to store on a never-ending
pursuit of the right products at the best
prices, they're letting their fingers
do the walking. Comparison shopping sites
help these people find what they need.
With a few clicks and a couple minutes,
shoppers are realizing that the best deals
are often found online. Below you'll discover
the 5 key benefits that comparison shopping
sites offer consumers on the hunt for
the latest bargains of the year.
Benefit #1: Convenient
Price Comparison
Everybody loves finding
great value for an unbeatable price. Unfortunately,
finding that price in your local mall
(or by driving around town) can often
consume your entire day. Comparison shopping
sites offer a bird's-eye view of prices
from several merchants. These can include
major retailers found in your city to
less-traditional sources such as eBay
and Amazon. You can view these merchants'
prices side-by-side, identifying the best
deal within minutes from the comfort of
your home.
Benefit #2: Easy-To-Use
Design
Have you ever visited
a merchant's website only to be left confused
and irritated (we'll avoid mentioning
names to protect the guilty)? With flashy
videos, incomprehensible navigation and
a search bar that rarely works, it's often
a test of patience rather than the smooth
shopping experience you expected. Comparison
shopping sites are designed to be instantly
functional.
It's easy to find the
products you need. It's simple to compare
prices and read reviews. Each component
is intended to make the experience smooth,
easy, informative and quick.
Benefit #3: Tailored
To Shoppers' Needs
One of the problems with
shopping on merchants' websites is that
they often don't know how to make the
experience enjoyable and useful. Or worse,
they simply don't care enough to do so.
To many retailers, the customer's shopping
experience takes a virtual backseat to
the company's branding. By contrast, comparison
shopping sites go to extreme measures
to ensure that every element of the shopper's
experience is flawless. Unlike many retailers,
these sites realize that the shopper's
time is limited and valuable. So, the
experience is tailored to their needs.
Benefit #4: One-Stop
Shopping
When you're looking for
a certain product, you naturally want
to find the best deal. But, finding the
best deal often means exploring hundreds
of websites, descending ever-deeper into
the proverbial rabbit hole. One link leads
to another which leads to still another.
After 10 minutes, you're so immersed into
the trail that you often need to start
your search over. But, there's a much
easier way. Comparison shopping sites
allow you to find the best deals quickly
by visiting any of thousands of online
stores directly from one central location.
Benefit #5: Reviews
Offer Peace of Mind
Often, the best prices
are offered by merchants that may be unfamiliar
to you. Making a purchase can be a leap
of faith. A key benefit of using comparison
shopping sites is that they provide easy
access to other shoppers' reviews. Unsure
of whether a product is reliable? Uncertain
whether a merchant is trustworthy? You
can read about the experiences of other
shoppers. Their product and merchant reviews
can provide you with the peace of mind
you need.
Enjoying A Rewarding
Experience
Comparison shopping sites
have existed for years. Over time, they've
learned to provide the seamless shopping
experience that people enjoy. Oddly, many
people continue to spend their days in
frustration, hunting for deals in their
local malls and shops. Many fail to realize
the money, time and effort they can save
by doing their shopping online. But, the
trend continues to change as online shopping
grows more popular. Comparison shopping
sites are leading that trend by introducing
people to a quick and easy way of finding
the best values with the least effort
from the comfort of their homes.
About the Author:
David Arrington runs ShoppingBounce.com
which is a shopping comparison mashup
of Shopzilla, Yahoo Shopping, Ebay, and
Amazon. At http://www.shoppingbounce.com
you will find the best deals and discounts
on millions of products.
