What does a company do when it has a dated, difficult-to-navigate website? It can do what Water Pik, Inc. did: develop an intuitive, educational and attractive website designed with the customer/user in mind.
The new Water Pik, Inc. website (www.waterpik.com) represents Water Pik’s strategic goal to be a company focused on innovation, health, and sustainability. Featured products include the Waterpik® Ultra dental water jet and the EcoFlow™ water saving shower head. Content on the site is designed first to educate the consumer on a wide range of subjects from gingivitis and gum disease to water use and drought.
The site is also intended to help consumers make informed decisions about their purchase of Waterpik® brand products. Instinctive navigation, detailed product descriptions and comparisons, educational video, micro sites, and university and government research information all support the consumer in choosing the product right for their needs.
Waterpik.com presents the customer with the choice of purchasing products directly from the Water Pik, Inc. Web Store or downloading coupons and retail locator information for those who prefer to shop at traditional retail outlets.
The newly designed Water Pik website… designed with the customer in mind.
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